Learn How Pitney Bowes Uses B2B Social Media
Sometimes the best way to learn something is to watch someone else do it.
In the business context these are called case studies.
Check out this post called “How Pitney Bowes Uses B2B Social Media” by Andrew Gothelf and learn from a great case study…
“For B2B companies, there are now tons of resources on how to build a social media strategy. We’ve created resources, and our own Jeffrey Cohen has written a book on the subject.
“At Cloudforce New York, Cohen joined Aneta Hall, Director, Social Media Strategy and Enablement for Pitney Bowes, to provide concrete examples of how a massive B2B company is tackling social media. During the Cloudforce session titled, “B2B Social Media: It’s not as different as you think,” Hall provided a number of valuable pieces of advice to B2B businesses on how they can build and sustain a social strategy.
“Here are some of those takeaways.”
Click here to continue reading and learn from Pitney Bowes example on Radian6.com…
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- The State Of Digital Marketing: B2B Marketers VS B2C Marketers (INFOGRAPHIC) (baybusinesshelp.com)
