The U.S. presidential elections are over.
The question is…
What lessons can be learned by small business owners?
There are many, but one area in particular might interest you.
Inbound marketing lessons from the Presidential election.
Check out this post called “Top Inbound Marketing Lessons Learned from the 2012 US Election” by Brianne Carlon and discover the inbound marketing lessons you can learn from the 2012 U.S. election…
“The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season has been unlike any before it. A whopping 1.8 million tweets were sent on November 4, 2008. But now, in 2012, there are 1.8 million tweets sent every six minutes. Four years ago, we had no idea how big of a role social media would play in the 2012 election. (Can you even imagine 2016?) This year, the use of grass-roots movements, online messaging and targeted demographic outreach helped potential voters advance from simply consuming information to sharing everything from sophisticated data and satirical videos to powerful infographics and snarky memes. This year’s campaign season was an onslaught of inbound marketing and social media life lessons.
“Granted, the nuts and bolts of the race are similar enough: two main-party candidates fighting it out over the course of (what feels like) the last year and, of course, there’s still the politics behind the politics. But this year’s election offered many marketing teaching moments, whether you are running for office, running a small business or just trying to decide.”
Photo by Horia Varlan
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