News Ticker

Origins Of Top Businesses: A&W And The First Drive-Ins And Franchises

This section of our site is called “Origins Of Top Businesses.”  

It features interesting facts about the early years of well-known businesses.

These facts are given to you for fun and inspiration.
Fun because how many top businesses started out is really surprising.
Inspiring because it will help you as a business owner see that if they can do it, so can you.

Now for today’s facts:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • In 1919, at a parade honoring returning World War I veterans in Lodi, California, a guy named Roy Allen set up a roadside drink stand to offer a new thick and creamy drink: root beer.
  • He made the root beer using a formula he had purchased from a pharmacist.
  • It was so successful that he decided to take on a partner named Frank Wright. 
  • Allen and Wright combined their initials to name the beverage A&W Root Beer.
  • He opened his first permanent root beer stand in Lodi, followed by a second one in Sacramento. 
  • It featured the first “drive-in” concept with “tray-boys” for curbside service. 
  • In 1924, Allen bought Wright’s share, obtained a trademark, and began selling restaurant franchises. 
  • A&W was one of the first franchised restaurant chains in the U.S. 

Source: Wikipedia & Rootbeer.com

Related article

About Scott Aughtmon (1824 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.