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Even More Content Marketing Strategies From The Movie The Hobbit

More content marketing lessons from the hobbit

Yesterday, I posted up a link to a post I wrote over at called6 Content Marketing Strategies Learned from The Hobbit.”

Today I have the more strategies for you to learn from the movie.

Check out my follow up post called “6 More Content Marketing Strategies From the Hobbit Movie“… 


Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit

“The new movie ‘The Hobbit’ opened this last weekend and not only crushed the competition, but also set a new December record.

“If you read my post over at ContentMarketing, then you know some of the origins of J.R.R. Tolkien’s original story.

“What I want to share with you today is a little more of the backstory of how The Hobbit got its beginning.

“Not only was Tolkien an amazing writer, but he was also a devoted father.

“In 1920, when his son was three years old, Tolkien began each Christmas to write a letter from Father Christmas.

“Each letter contained details of Father Christmas’ adventures and was delivered in an envelope, which included North Pole stamps and postage marks as designed by Tolkien. 

“What I love about this is that each year he would add more characters.

“He’d created characters such as the Snow Man (who was his gardener), the North Polar Bear (who was Father Christmas’ accident-prone helper), an elf named Ilbereth (who was his secretary), and other various characters.

“The major characters would be a part of certain letters and they would reveal tales to the children of Father Christmas. Tales like:

  • His battles against goblins
  • How the reindeer got loose and ended up scattering presents all over the place
  • How the Polar Bear climbed the North Pole and accidentally fell through the roof of Father Christmas’ house

“What I want you to realize is that many now believe that it was elements of the stories in these letters that inspired parts of The Hobbit and The Lord Of The Rings.

“The success of The Hobbit movie is definitely due to J.R.R. Tolkien’s amazing ability to create elaborate and engaging stories.

“But the success also has much to do the with the complex and powerful marketing campaign that New Line Cinemas has implemented over this last year.

“I revealed the first 6 content marketing strategies learned from The Hobbit in my post at

“Today I will share with you six more content marketing lessons we can learn from the launch of the new movie The Hobbit.”

Click here to continue reading and discover the 6 final content marketing strategies that you can learn from The Hobbit on my site


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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.