9 Proven Advertising And Marketing Methods From The 1920’s That Still Work Today
Do you realize that many advertising and marketing methods are timeless?
They worked 90 years ago and they still work today.
But they can’t be a benefit to you if you don’t know what they are.
Check out this post called “Nine conversion techniques from the 1920s to try today” by David Gowans and learn his great list old school marketing methods that still work today…
“Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands.
“In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry.
“Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions.
“David Ogilvy said:
Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life
“So how does this affect online conversions? Hopkins was a proponent of quantifiable results and the measurement of response rates. He even pioneered split testing in his mail order ads by testing different variations with ‘response codes’ on the coupons.
“This meant that he could identify which ad generated which leads. Working in newspaper advertising, Hopkins was paying for the space used by his ads, so every word, image and whitespace had to deliver value.
“Mail order advert showing response code: (See image on their site)
“Despite being 90 years since the book was published, the principles and lessons are still valuable today and many are used by leading brands to drive conversion:”
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- How to Build Your Brand Online (INFOGRAPHIC) (baybusinesshelp.com)
