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5 Excuses Why You AREN’T Using Content Marketing

excuses for not using content marketing

The founder of J.C. Penney said…

“I do not believe in excuses. I believe in hard work as the prime solvent of life’s problems.”

–  James Cash Penney 

Deion Sanders And Excuses

Mike Lupica tells a very powerful story about Deion Sanders and excuses in Esquire. He says…

Deion “Prime Time” Sanders, outfielder for the Atlanta Braves and cornerback for the Atlanta Falcons, is the only athlete to have hit a Major League home run and scored an NFL touchdown in the same week.

How did he manage this?

Sanders grew up on the mean streets of Fort Myers, Fla., where exposure to some would-be athletes spurred him to make a success of himself. He explains:

“I call them Idas. ‘If I’da done this, I’d be making three million today…If I’da practiced a little harder, I’d be a superstar.’ They were as fast as me when they were kids, but instead of working for their dreams they chose drugs and a life of street corners. When I was young, I had practice; my friends who didn’t went straight to the streets and never left. That moment after school is the moment we need to grab. We don’t need any more Idas.”

Many business owners have heard about content marketing, some have even tried it a little.

But there is a segment of business owners who still haven’t bothered to harness the power of content marketing.


5 Excuses Why You Aren’t Using Content Marketing

If that’s you, I bet that these are 5 of the excuses you don’t use it:

1. You are too busy running your business.

I understand that you’re busy. And I wouldn’t encourage you to take any time doing things that don’t matter.

But you don’t think that promoting and marketing your business is a waste of time, do you?

Then you shouldn’t think of content marketing as that way either.

2. You are too busy trying to get more customers.

Exactly. And what are your customers actually looking for right now?  Information.

The person or business that provides it to them in the most engaging and entertaining way will be the person or business they keep coming back to.

And better yet. They will share you with their friends and associates.

Wouldn’t you like that? 🙂

3. You don’t consider yourself a writer.

You don’t have to be an English major. I’m not.

You don’t have to be a punctuation expert. I’m definitely not! 

You do have know your business and what you do well.

You do have to be able answer prospects questions.

The rest you can learn and become good at as you practice and begin creating content.

And remember something important.

Content marketing isn’t always just text. It can be audio, video and more.

Even if you can’t write, you can talk, right?


4. You’ve tried content marketing, but you didn’t see any results.

Maybe you’ve tried blogging for a little while.

Maybe you’ve even posted a few YouTube videos.

That’s great. But if you didn’t see any results from those activities, don’t be surprised.

You need to remember that content is NOT rare anymore.

It has become a commodity.

And if you are going to create content, then you can’t just create any-old generic, or average, content.

Your content must be engaging, have personality, and be as entertaining as possible.

Otherwise the time you took in creating your content will be wasted.


5. You still don’t understand what the purpose of content marketing is.

You don’t see the benefits of spending time creating content. Again I understand.

But let me ask you two questions:

1. How come you’re reading this?

2. Why do you regularly visit

It’s because we provide you with a wide variety of curated and created content. 

It helps you. It answers your questions. It entertains you.

And for those reasons you keep coming back for more.

That’s why you share our posts with others.

Eventually, it will be the reason why a percentage of you will purchase products, services and coaching that we offer.

And without the content none of that would happen.


Content Marketing Could Help You Get More Of What You’re Looking For

Do you realize that many of the things you’re looking for could be improved by using content marketing?


  • Visits to your websites
  • Likes” on Facebook
  • Tweets on Twitter
  • Visits to your place of business
  • And more

All of these things could be enhanced with content marketing.

But you have to learn how to create content that is above the average.

I can teach you how to do that.

What One Webinar Attendee Said About My Training 

Here is what one attendee said about my “21 Types of Content We Crave” webinar…

Scott’s concepts in 21 Types of Content We Crave are absolutely brilliant! He simply breaks down an actionable approach that any content marketer can and should start using immediately. I highly recommend Scott Aughtmon as a valuable resource for both entrepreneurs and marketing professionals.
– Bryan Kelly,

What You Can Learn Right Now

If you are interesting in beginning to learn how to create great content, then you should watch the recording of my “21 Types of Content We Crave” webinar. In this webinar I reveal:
  • The main barrier that is keeping your audience from ever getting your message
    (a neurological reason your content is ignored)
  • How to break through that barrier
  • The 21 types of content that everyone craves 
  • 3 famous people who have used the methods I teach you and have become
    successful from it
  • How to use these 21 types of content to spice up your content, so you can create
    content that is in engaging, memorable, and influential
  • The exact process I use to create engaging content
    (I take them step-by-step through my process)

If you would like to learn more about my webinar and learn how you can be watching the recording of it in minutes from now, then click here…

“21 Types Of Content We Crave” Webinar RECORDING: Why Boring Isn’t Memorable And What You Must Do About It

P.S. As a “4th of July” special offer, I will give the first 5 people one hour of individual coaching (by phone) to help you learn ways to specifically improve your content.

(Note: When we have our call you can have up to 5 staff or associates on our call with you.)

P.P.S. The above special offer ends TONIGHT at midnight.


Photo by whatmegsaid

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.