How To Use Facebook Graph Search For Your Local Business
Facebook has announced recently that they are getting ready to fully “roll out” the new “Graph Search” to all it’s users.
Do you know how to use this to benefit your business? Check out this article called “Best Small Business Use of Facebook Graph Search: Local Businesses” by Anita Campbell and learn how…
“Back in January, Facebook announced a new search feature called Graph Search, which you may have heard about. According to Facebook, “tens of millions of people” used it, and gave feedback.
“And this week the social media site says it tweaked Graph Search and rolled it out to all U.S. Facebook users.
“The extent to which Graph Search will benefit businesses, however, remains to be seen.
“Back in January some observers were underwhelmed and/or put off by invasion of privacy implications. Techcrunch’s Natasha Lomas pronounced Graph Search ‘humorless, creepy and doomed to disappoint.’”
“Sam Biddle at Gizmodo pointed out how individuals may reveal information they might not want the world to know.
“And while I haven’t revealed anything on my personal Facebook profile or business Pages that I don’t want the world to know, some others have. For instance, I was shocked to discover almost 10 people I’ve never heard of claiming to work for Small Business Trends! That’s something I learned by searching on our trademarked brand name. See screenshot above of the employees I never knew we had.
“Aside from that little tidbit – which I still am not sure what to do about — it’s hard for me to see how Graph Search will be of much value to my business.
“But there is one type of business I can see immediately getting some value from Graph Search: local businesses.
“Let me give you a quick look of what Graph Search can do for your business (or not).”
Photo by Bob Massa
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