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Google’s New “Hummingbird” Algorithm And What It Means To Your Business

Google has a new algorithm that they revealed that they began using a month go.

They have named it the “Hummingbird” algorithm because it is supposed to be precise and fast.

What’s an algorithm?

It’s basically the formula Google uses to search through all of the information online and give you the best results whenever you search for something.

What does it mean to your business website?

Well, check out this post called “FAQ: All About The New Google ‘Hummingbird’ Algorithm” by Danny Sullivan and learn the answer to that question and more…

google's hummingbird algorithm

“What does it mean that Hummingbird is now being used?

“Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

“When’s the last time Google replaced its algorithm this way?

“Google struggled to recall when any type of major change like this last happened. In 2010, theCaffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.”

Click here to continue reading and learn more about what the “Hummingbird” algorithm is and discover IF it will impact your business on


Photo by  AnnCam

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.