But today I want you to consider an old, neglected tool: the phone.
Check out this post called “The Hottest New Tech Tool For Salespeople: The Telephone” by M. Jeffrey Hoffman and learn why you shouldn’t dismiss the phone as a sales tool…
“I recently attended a conference in San Francisco where the focus was on how to get a message heard in the frenzy of today’s digital age. During one breakout session, I asked the presenter, ‘Why not just call?’ The laughter in the room indicated that the audience thought I was kidding.
“It’s easy to think that in today’s business world no one will answer the phone when you call. We spend our days emailing, tweeting, and sharing more frequently now than ever before. But I’m convinced that a ringing phone is far more effective than joining the chorus of those shouting a one-way elevator pitches into to the stratosphere.”
Photo by John Starnes
- How (And Why) To Become A Thought Leader In Your Local Niche (baybusinesshelp.com)