Epic Content Marketing by Joe Pulizzi (Sample Chapter)
I am currently reading “Epic Content Marketing” by Joe Pulizzi.
I am really liking it.
I’ll be posting a review and some lessons I learn from it in the near future.
In the meantime, I thought you’d like to take a peek inside.
This chapter is called “The Content Marketing Mission Statement“.
It will help you see how to create your own content marketing mission statement as well as give you some examples of successful content marketing mission statements from other businesses…
NOTE: 2BH always uses affiliate links to Amazon, but we never recommend a book simply for the commission. (It’s not big enough to be worth that.) We just think that Amazon might as well cover an occasional Starbucks drink for us in exchange for sending people to buy books from them! 🙂 **If it bothers you that the links above are affiliate links, then copy the title above and go to Amazon.com here. No commission will be given to us if you use the link in the previous sentence. The book is worth it for you to get it either way!
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