News Ticker

The 1st Challenge Every SUCCESSFUL Business Overcomes (VIDEO)

The 1st Challenge

There aren’t a million different things you need to know to succeed in 2014.
I would suggest their are just a relatively few problems and solutions you need to master.
(See yesterday’s video for more.)

In the video below, I will reveal the first of 9 challenges that every business owner faces.
If you want to succeed in business, then you must overcome this challenge…

Video Transcript

I am about to reveal the first of 9 challenges that every business owner faces.

The more I’ve thought about it the more I’ve come to believe that these are the same challenges that any/every business faces – no matter what product or service they sell.

I also believe that successful businesses in any arena are successful BECAUSE they have overcome each of these 9 challenges.

Let’s look at the first challenge every successful business overcomes. 



The First Challenge Every Business Must Overcome

1. You must offer a product or service that is what I would call “worthy”.

If you don’t overcome this challenge, then all the other 8 challenges we look at won’t matter or won’t work!

What makes a product or service “worthy”?

  • It is unique and not offered exactly in the same
     by other businesses.
  • It is above or beyond what already is offered.
  • It meets the customers needs/wants in an overwhelmingly satisfying or surprising way.
  • It is NOT just about offering a better price.  You can’t win that way!
  • It is about offering the maximum benefit (end result) possible for your customers in a way that is pleasing andmakes them feel they “won” by buying from you.

If you want your business to succeed you must sell something that is worthy! 

There are way too many choices for your customer to choose from for you to just offer another “me too” product or service. 

If your product or service is not “worthy”, then you’ll never be able to face and overcome the other 8 challenges!


6 Questions That Help With Making Your Product “Worthy”

Who am I trying to help?
What am I actually offering?  What forms am I selling it in?
•What problem am I solving for them?
•What do I offer that is unique or above what else is out there?
•How can I offer the maximum benefit (end result) possible for my customers in a way that is pleasing and makes them feel they “won” by buying from me?  
•How can I meet my customers needs in an overwhelmingly satisfying or surprising way?  What am I asking for in exchange for what I am offering?

In tomorrow’s post, we’ll look at the 2nd challenge.  


Let’s Us Know Your Thoughts

In the meantime, I’d love to hear your thoughts about this first challenge.

  • What do you think? 
  • Do you agree? 
  • What has your experience been with this first challenge?


Related article

About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.