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Business Owners: Here’s An Email Marketing Checklist For The Holidays

Are you using email for our holiday promotions?

I hope so. 

Email volume is continuing to grow by leaps and bounds.

That’s why you need to make sure that you know the best practices of email marketing and have a check list, so that your emails will stand out.

holiday email marketing tips

Check out this post called “An Email Marketing Checklist for the Holidays” by By Bryan Finke

With Black Friday fast approaching, there’s no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical time of year, brands must start testing their strategies early to identify the best opportunities to engage customers and increase conversion rates. 

Because consumers are receiving more promotional messages than ever—email volume is up 9 percent, while click rates are down 14 percentOpens in a new window—brands have to take additional steps this year to stand out in inboxes. The number of emails sent out by brands is only going to increase over the next couple of months, meaning the same old strategies won’t cut it.

Marketers should make a list and check it twice. More than ever, marketers have to focus on understanding their audiences and meeting the needs of each subscriber. By doing the pre-holiday legwork now, brands can ensure that their stockings will be full on Christmas morning.

Holiday Email Checklist
After analyzing billions of promotional emails sent out over the past year for its “Email Marketing Compass” reportOpens in a new window, Yesmail Interactive has identified four key activities that will make or break holiday campaigns in 2014.

Click here to continue reading and see the 4 things you you have on your email checklist this holiday season on TargetMarketingMag…


Photo by InaFrenzy

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.