Are you using email for our holiday promotions?
I hope so.
Email volume is continuing to grow by leaps and bounds.
That’s why you need to make sure that you know the best practices of email marketing and have a check list, so that your emails will stand out.
Check out this post called “An Email Marketing Checklist for the Holidays” by By Bryan Finke…
With Black Friday fast approaching, there’s no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical time of year, brands must start testing their strategies early to identify the best opportunities to engage customers and increase conversion rates.
Because consumers are receiving more promotional messages than ever—email volume is up 9 percent, while click rates are down 14 percent—brands have to take additional steps this year to stand out in inboxes. The number of emails sent out by brands is only going to increase over the next couple of months, meaning the same old strategies won’t cut it.
Marketers should make a list and check it twice. More than ever, marketers have to focus on understanding their audiences and meeting the needs of each subscriber. By doing the pre-holiday legwork now, brands can ensure that their stockings will be full on Christmas morning.
Holiday Email Checklist
After analyzing billions of promotional emails sent out over the past year for its “Email Marketing Compass” report, Yesmail Interactive has identified four key activities that will make or break holiday campaigns in 2014.
Photo by InaFrenzy
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