Facebook’s new call-to-action buttons are rolling out, so now is the time to add this important new feature to your Facebook strategy. These buttons are gradually being rolled out to U.S. business pages and will be available worldwide by the end of 2015.
Get an early start by integrating them into your social media marketing plan now to give you an edge over your competition. If you’re unsure how to adapt your Facebook strategy to incorporate this new feature, take a look at the following tips.
Experiment with 7 Different Buttons
Facebook is offering seven different call-to-action buttons: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. (We’d like Facebook to add a Donate Now button for non-profits and fundraisers – maybe one day.)
Since you can only use one button at a time, you may play with the various buttons, monitor results to determine the button that results in the most traffic to your website or special landing page.
Experimenting helps you determine the best approaches for your business Facebook strategy, so pay close attention to the accompanying stats.
Direct Your Traffic Thoughtfully
When your fans click a call-to-action button, they are routed to a destination of your choice. Ideally your strategy will include the creation of specific landing pages that mimic the design and approach of your promotions.
However, if creating special landing pages isn’t possible, direct visitors to the specific product or promotion page on your website. Make sure the messaging on that page makes sense for these visitors. Directing clicks from your call-to-action button to these pages is much better than sending traffic to the home page, where prospects will click several more links to find the right page.
Use Call-to-Action Buttons Consistently
Frankly, a downside to using these buttons doesn’t exist. People are happy to easily find a specific page when they are interested in what you’re offering.
These buttons let you easily send people to your e-commerce platform, your reservations/appointments page or an opt-in page where they can sign up for your newsletter or mailing list. The visitor will receive clear instructions and you will get more business.
Pretty simple, right?
Keep an eye on your Facebook page so you’ll notice right away when access to this new feature is available. Be sure to incorporate the call-to-action buttons right away into your Facebook strategy!
Share your thoughts for how you think this will help shape your 2015 business in the comments below.
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