Video has gripped a large portion of user attention over the last several years.
Videos on Facebook are now primed to make an even larger splash with the social media platform’s new featured video module.
This new video feature offers businesses:
- An opportunity to make an amazing first impression
- Educate customers
- Or simply promote its brand.
The question of the day is, “Will this feature be useful enough to bring customers directly to brand pages?”
Of course, video sharing is an essential part of a good marketing plan. With Facebook curtailing more and more organic reach, video offers the distinct benefit of reaching the most number of fans of any post type without the need for sponsoring (or paying to boost the post).
With this featured video module, brand pages are now poised to become even more appealing.
Not only does the featured video appear on the video page itself, this video also appears prominently on the timeline, in the top of the sidebar in the About section.
See our client Toole’s Garage on Facebook for a good example. Here is a screenshot…
Figure 1. Toole’s Garage offers an excellent example of a featured video on its Facebook page.
2 Powerful Features of this New Module
When clicked, the video pops up so a viewer can watch in full-screen mode. These videos provide a new way to impel visitors to interact with a business page in an increasingly popular medium.
Another powerful facet of this new module is the ability to group videos into playlists. Playlists enable a business to organize its clips to better serve its community. Facebook allows multiple playlists. The possibilities for curating a valuable, easy-to-organize video library are almost endless.
Here’s Your Facebook Video “How To”
Businesses new to the use of video might benefit from a little Facebook “how to.”
Start by looking for the little buttons on the video page that say “Add Featured Video” and “Create Playlist.”
These instructions allow page managers to set or change the featured video, manage playlists and edit. The edit features offer significant customization, enabling a page manager to keep the page fresh and organized.
Note: Both a map and a featured video cannot be enabled at the same time.
When the map is disabled by editing in the About page, the reviews and star ratings are no longer displayed on the page. The map will be replaced by the featured video. Visitors will see reviews only when they visit the Reviews tab. Also, check-ins are no longer available. (Hey Facebook, please fix this issue ASAP!)
Remember SEO (Search Engine Optimization). The rules to improve YouTube SEO apply here. Research keywords and use those keywords in the video description. Descriptions should be thorough and engaging. Only post videos of good quality, as poor or uninteresting content won’t catch much attention from either people or search engines. Lastly, always publish videos regularly to keep content fresh.
Got it? Time to get started. Videos on Facebook are taking a turn for the seriously sophisticated, folks, so don’t be left behind.
- Expert Feature: Update Your Facebook Strategy to Include the New Call-to-Action Buttons (baybusinesshelp.com)