News Ticker

Expert Feature: Featured Videos on Facebook Increase Reach for Businesses

Facebook’s new featured video capabilities are poised to make a business page far more appealing. This post shares the main benefits and a basic Facebook how to, so read on.

Video has gripped a large portion of user attention over the last several years.

Videos on Facebook are now primed to make an even larger splash with the social media platform’s new featured video module.

This new video feature offers businesses:


  • An opportunity to make an amazing first impression
  • Educate customers
  • Or simply promote its brand.

The question of the day is, “Will this feature be useful enough to bring customers directly to brand pages?”

Of course, video sharing is an essential part of a good marketing plan. With Facebook curtailing more and more organic reach, video offers the distinct benefit of reaching the most number of fans of any post type without the need for sponsoring (or paying to boost the post).

With this featured video module, brand pages are now poised to become even more appealing.

Not only does the featured video appear on the video page itself, this video also appears prominently on the timeline, in the top of the sidebar in the About section.

See our client Toole’s Garage on Facebook for a good example. Here is a screenshot…

facebook videos

Figure 1. Toole’s Garage offers an excellent example of a featured video on its Facebook page.

2 Powerful Features of this New Module

Pop Ups

When clicked, the video pops up so a viewer can watch in full-screen mode. These videos provide a new way to impel visitors to interact with a business page in an increasingly popular medium.


Another powerful facet of this new module is the ability to group videos into playlists. Playlists enable a business to organize its clips to better serve its community. Facebook allows multiple playlists. The possibilities for curating a valuable, easy-to-organize video library are almost endless.

Here’s Your Facebook Video “How To”

Businesses new to the use of video might benefit from a little Facebook “how to.”

Start by looking for the little buttons on the video page that say “Add Featured Video” and “Create Playlist.”

These instructions allow page managers to set or change the featured video, manage playlists and edit. The edit features offer significant customization, enabling a page manager to keep the page fresh and organized.

Note: Both a map and a featured video cannot be enabled at the same time.

When the map is disabled by editing in the About page, the reviews and star ratings are no longer displayed on the page. The map will be replaced by the featured video. Visitors will see reviews only when they visit the Reviews tab. Also, check-ins are no longer available. (Hey Facebook, please fix this issue ASAP!)

Remember SEO (Search Engine Optimization). The rules to improve YouTube SEO apply here. Research keywords and use those keywords in the video description. Descriptions should be thorough and engaging. Only post videos of good quality, as poor or uninteresting content won’t catch much attention from either people or search engines. Lastly, always publish videos regularly to keep content fresh.

Got it? Time to get started. Videos on Facebook are taking a turn for the seriously sophisticated, folks, so don’t be left behind.


Related article


About Melanie Yunk (50 Articles)
Melanie Yunk, President, Roaring Pajamas Melanie Yunk started working as a social media and search engine optimization consultant early in 2009, when she founded Roaring Pajamas, a digital marketing agency in Northern California. Melanie is passionate about helping businesses market their products and services online. She brings more than 20 years of marketing, engineering and content experience to clients from various industries, including search engines, construction, retail, B2B, wholesale, heavy duty trucks, authors and more. Melanie previously founded Melanie's Fine Foods after purchasing Big Acres® Gourmet Sauces where she expanded the line to be distributed nationwide and in Canada. She also founded Yunk Consulting where she assisted software and semiconductor companies in implementing international standards for electronic databooks that she also helped developed while working at Intel Corporation. Her earliest career began at Honeywell Commercial Flight Systems where she worked on the Boeing 777 and MD11 cockpit projects. She continues to write on the Roaring Pajamas Blog and also as a guest blogger writing about all natural and gourmet foods. Melanie volunteers as a Board Member for the San Carlos Chamber of Commerce and former President of the Advisory Board for the Rosalie Rendu Center in East Palo Alto. She lives in San Carlos with her husband Kent and two Cornish Rex cats.