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The Greatest Misconception in Content Marketing (VIDEO)

rand fishkin

This Rand Fishkin is the founder and former CEO of Moz, the co-author of a pair of books on SEO, and co-founder of In this video, he shares the common myth most people have about content marketing.

Here’s how describes this video…

“It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.”

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.