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Expert Feature: How to Choose the Right Business Goals and Still Fail

how to fail in business

The Hotel Lounge and the Life-Or-Death Struggle Going on Just a Few Feet Away

I can’t remember where I first read  this story, but it reveals a major problem that many business owners have.

Maybe you’re one of them?

“A guy was sitting in a hotel lounge listening to a life-or-death struggle going on just a few feet away.

“He could hear a small fly burning out its short life’s energies in a futile attempt to fly through the glass of a window pane.

“The whining sound of its wings told the story of the fly’s strategy: try harder.

“But it wasn’t working.

“The frenzied effort offered the fly no hope. It was impossible for the fly to try hard enough to succeed and break through the glass.

“But, the little insect had staked its life on reaching its goal through effort and determination.

“The fact is that this fly was doomed. It was going die there on the window sill.

“This is the ironic part…

“Across the room, 10 steps away, the door is open. Ten seconds of flying time and this little creature could reach the outside world that it seeks.

“With only a fraction of the energy that was being wasted, it could be free of its self-imposed trap.

“The breakthrough possibility was there and it would be so easy!

“This leads us to ask these questions:

1. Why doesn’t the fly try another method? Something totally different?
2. How did it get so locked into this idea?
3. What logic is there in continuing until death, to try and see a breakthrough, with just doing more of the same?”

There are many business owners who are using the same strategy as this fly: try harder, do the same, but expect a breakthrough.

Is this YOU?

Wrong Goals Aren’t the Only Way to Fail

We’re all aware that if we aim for the wrong goals in life, then even if we “succeed”, we fail.

But many of us have never considered the possibility that we could choose the right goals and still fail.


By choosing the wrong methods to reach those goals.

Choosing the wrong method to achieve the right goal still leads you to failure.

It leads you to the same situation as that fly.


Look I believe in persistence and perseverance.

I think that you’ll never see real success without them.

But we have to always realize this important truth:

There’s a fine line between persistence and stubbornness… and between perseverance and stupidity.

So while you might have these as your business goals:

1. Increase sales

2. Gain more customers

3. Increase profit

Have you been using the right methods to achieve these goals?

If you’ve been trying to reach one of these goals for a long period of time and the “wall” still doesn’t seem to be moving for you, then you should consider trying some new methods.

If you need new methods, or ideas on how to implement your current methods more effectively, then search around this site.

The whole purpose of (BBH) is to help you discover the right methods to achieve the right goals for your business.

You’ll find plenty of great methods and ideas on how to implement them here.

And if I can be a help to you, then let me know.

I’d be glad to give you a free, 1-hour, phone consultation.


Photo by: griffithchris


Related article: (Expert Feature) Conformity: The Guaranteed Way To Fail In Business (



About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.