How To Turn Negative Comments About Your Busines Into A Positive Using Social Media
“I advise a lot of businesses who are considering setting up social media profiles, and the one worry I always hear is ‘what if someone makes a complaint – won’t we look bad?’. This is an understandable concern, and I have two main things to say about it:”
“1) Just because you don’t have a Facebook page or a Twitter account, doesn’t mean that no-one is saying anything bad (or good!) about you. You just don’t know about it, that’s all. Take the example of Paperchase, who at one point didn’t have a Twitter account. A designer felt that one of their designs had ripped off her own work, and she took to tweeting to vent her frustration. Soon her tweets had gone viral, with Paperchase blissfully unaware. When they finally got their act together a week later, the damage had been done.”
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