Use Curated Content For Email Campaigns That Will Entice Subscribers
“Would your email marketing campaign be fun at parties? Some campaigns get the conversation rolling with fun and interesting content. Other campaigns just talk about themselves all night until the host comes along and ushers them out the door.”
“Don’t let your campaign sound like a self-interested bore. Charm your subscribers with something unexpected: curated content in their inbox, hand-picked and recommended by you.”
“The best part? You’re probably already curating content on your blog and social networks. Sharing your top links in your email campaign can make you a valuable resource for entertaining and informative content. The result? More loyal subscribers.”
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