How To Turn Every Page On Your Website Into A Landing Page
Landing pages are pages that are specifically designed to encourage a particular action such as: encouraging people to sign-up for your ezine, make a purchase, etc.
Check out this article called “5 Ways to Turn Every Page into a Landing Page” by Michael Fleischner and learn how to start thinking of every page on your business website as a “landing page.”
“Landing pages are like a middle child. They’re highly scrutinized. They never live up to the expectations we set for them. They are constantly belittled, demeaned and made fun of by other webpages. They believe the standards set for them are too high and they feel like everything they do is mercilessly picked apart. Such is the life of a landing page.”
“Well, today my plea is to start treating every page on your site like a landing page. Hold every page accountable for converting. Start scrutinizing every page, not just your landing pages. Because guess what will happen if you do start treating every page like a landing page? Your website will convert more. We did it, and it works.”
- 10 Tips To Ensure Your Landing Page Will Get You The Proper Business Leads (baybusinesshelp.com)