What Home Depot, Cisco, And Boeing Know About “Brand Journalism” That You Don’t
You’ve me mention the need for content marketing these days, but maybe you’ve needed some examples.
If so, then you need to check out this article.
It describes content marketing “brand journalism”, but it gives some examples of content marketing from Home Depot, Cisco, and Boeing.
Check out this article called “Farewell ‘push’ marketing, hello brand journalism” by LISA OSTRIKOFF and see how these well-known companies are using content marketing…
“My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first productions.
“It wasn’t about story-boarding or scripting, it was about asking questions, getting answers, and weaving content together to produce an interesting and useful story. The benefits of combining the approaches of traditional journalism and brand storytelling seemed obvious. It’s something we’ve called “brand journalism” since day one, and it’s picking up speed as the new-media world continues to evolve, along with consumers’ habits.”
Photo by Elvert Barnes
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