Here’s How You Can Find Profitable Customers
Are you accidentally doing things that cause your prospects to see your business as the same as all the others in your category?
If you are, then you are making price the only difference between your business and your competition.
Check out this post called “The Secret to Finding Highly Profitable Clients” by John Jantsch and learn why you don’t want to do this and what to do instead…
“Most people view marketing and selling like this.
“You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you.
“Or
“You target a market segment, respond to RFPs and hope they choose your price.
“Either way, what you’re building is a recipe for low prices and even lower profits.
“See, the secret to high profits is to take price out of the equation to a large extent by offering some unique and desirable element that can’t be compared.
“The problem with solution selling and responding to RFPs is that both of these approaches basically make every business look the same so price is the primary issue.”
Click here to continue reading and discover what you should do instead on DuctTapeMarketing.com…
Photo by Images_of_Money
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