The 2nd Challenge Every SUCCESSFUL Business Ovecomes (VIDEO)
This second video continues to reveal what I call the 9 challenges every successful business overcomes.
If you would like to know the remaining 7 challenges, then come back here on Friday!
Video Transcript
In the last video, I revealed the first of 9 challenges that every business owner faces.
Now that you know the first challenge you are now ready to discover the 2nd challenge...
The second challenge that every business must face…
2. Your business must be known.
“If you build it, they will come,” might have worked for Kevin Costner in the movie “Field Of Dreams,” but it won’t work for you as a business owner!
Just starting or opening up a business does not guarantee that people will come rushing to you to purchase from you.
One of the things that keeps many business owners from succeeding in business is that they THINK people are going to find them.
They THINK that people will know that their business exists.
But the common problem that all businesses face is that so many prospects don’t even know they exist!
If someone doesn’t know your business exists, then you might as well not even have a business.
The more known your business is the more of a chance you have of growing your business and the more chance you have of building a successful business.
Let me ask you three simple questions:
- Who are your ideal prospects?
- What percentage of these prospects know that your business is even a option to choose for whatever product or service you sell?
- What have you done, or are you doing, to make your business known by these idea prospects?
Coke Is It
Think about any successful business – take Coca-Cola for example.
One of the reasons they are successful is because they are known.
If you asked a crowd of thirsty people to name the first soft drink that came to their minds, I BET you at least 75% would name “Coke”.
And the other people who didn’t name it first, ALL know that this business exists!
They know it’s an option when they are looking to buy a soda.
How many of your prospects would name your business (or the product or service you sell) if asked that question about the category/niche you’re involved in?
Successful businesses are KNOWN.
If you’re having a problem with your business growing beyond a certain level of success, the problem could be that it is because not enough people know it exists.
If you want your business to have a chance of succeeding whether the recession is over or not, then it must FIRST be known!
After you have focused your attention on the first challenge of making sure your product or service is worthy, then you must make sure your business is known.
Would You Like To Know The Seven Other Challenges?
If you would like to know the other 7 challenges that all successful businesses overcome, they come back here on Friday.
I’ll be revealing how you can purchase these videos on Friday.
I’ll be offering the remaining 7 challenges as separate videos you will be able to view online after purchase.
And to join in on the Small Business Saturday themes, I’ll be offering them for the first time on Saturday for a special price.
Share Your Thoughts
In the meantime, I’d love to hear your thoughts:
- What do you think?
- Do you agree?
- What has your experience been with this first challenge?
Post your comments, thoughts and even questions – if you have any!
Related article
- The 1st Challenge Every SUCCESSFUL Business Overcomes (VIDEO) (baybusinesshelp.com)
