Important Rules To Help You Extend Your Business Brand (VIDEO)

Brand extension is defined as “an instance of using an established brand name or trademark on new products, so as to increase sales.”

One example would be how Cinnabon has extended their brand by letting their name be used on Pillsbury Cinnamon Rolls.

In this video, Sasha Strauss, the Managing Director at Innovation Protocol, reveals the rules you should consider when extending your own business brand.

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