The 2 Key Content Marketing Methods Of Today’s Publishing Empires
LinkedIn has been opening up their platform for more and more people to publish there.
I don’t believe in publishing all of your content on someone else’s platform, but I have been wanting to experiment on there.
So when I got access last Friday, I wrote my first post on there.
It’s called “A 213 Year Old Business Reveals Two Content Marketing Secrets of Today’s Publishing Empires“.
Here is an excerpt…
Just a week ago, I was in Paris for the first time in my life.
My son and I were walking down Rue de Rivoli and we came across a bookstore that made a surprising claim.
The bookstore was called Galignani and it said that it was “the first English bookstore established on the continent.”
I later discovered (from the man behind the counter inside) that this bookstore was opened in 1801 and had been at its current location at 1856 at Rue de Rivoli since 1856.
I also learned that it was still owned and run by descendants of the Galignani family.
As an American, whose country isn’t much older than this store, it was amazing to be in a business that has been in existence for so long.
And since I am a book-addict, I had to buy a book from this historical spot. 🙂
The Amazing Publishing History of the Galignani Family
When I got home on went to the store website and discovered some other very interesting things about the Galignani family.
1. They were some of the first people to use, what was then, the recently invented printing press to distribute their books to a larger audience. Beginning in 1520, Simone Galignani published in Venice a Latin grammar book, which is the oldest known “Galignani”.
2. Their greatest success would come 77 years later. It was the Geografia by Ptolemaus, which was published in 1597. It was a study on the making of maps and it focused on what was known of the world to Rome in the 2nd Century. This book was a big bestseller in both the 16th and 17th centuries.
But it was as I was looking into their amazing history that I discovered another surprise about this family: they were using content marketing two hundred years ago!
And the content marketing methods they were using back then are still being used by the top publishing empires today.
Click here to read the full post and discover the two content marketing methods…
Related article
- Benjamin Franklin: History’s First Content Marketer? (baybusinesshelp.com)
