Marketing Strategies

Expert Feature: Is Your Facebook Page Losing Its Organic Reach?

June 19, 2014 // 0 Comments

When Facebook started offering promoted posts that could be served to more people for a fee, businesses noticed the number of people who saw their Facebook page updates was [Read more...]

How To Create A Social Media Marketing Funnel (INFOGRAPHIC)

May 12, 2014 // 0 Comments

Many people are using social media these days, but how many of us are using it as intentionally as we should? Check out this infographic called “How to Create a Social [Read more...]

Expert Feature: A Different Way of Thinking About Paid Placement

May 7, 2014 // 0 Comments

You may be using paid placement to try to earn a quick sale, when your customers may not quite be ready to commit to the engagement yet. [Read more...]

Expert Feature: Tips for Tuning Website Content

March 19, 2014 // 0 Comments

Recent changes in the way search engines formulate rankings may mean that your website needs a tune-up. Website content optimization now requires strict attention to content [Read more...]

Expert Feature: How Search Operators Make Your Search Even Better

February 19, 2014 // 0 Comments

Every search engine employs search operators that provide a more granular search. Have you ever wished you could search for pages based on the SEO keywords in the [Read more...]

Expert Feature: 10 Ways To Get Found Online – Part 3

February 5, 2014 // 0 Comments

Getting found online by your customers isn't that hard. Learn how to set it and forget it, and do the other things that all businesses must do to get found in these five core principles of online marketing. [Read more...]

Expert Feature: Freshen Up Your Social Media Strategy And Management For The New Year

January 22, 2014 // 0 Comments

Do you regularly review your social media strategy? Or is that strategy document sitting in the bottom of a filing cabinet collecting dust? What about the social data for [Read more...]

Expert Feature: 10 Ways To Get Found Online Today – Part 2

January 15, 2014 // 1 Comment

Getting found online isn't just limited to search engine optimization of your website. There are many ways to get found easily by your potential customers, and this is Part 2 of a series. [Read more...]

Expert Feature: A Letter to Santa Wishing for Better Social Media in 2014

December 18, 2013 // 0 Comments

Dear Santa, The consultants at Roaring Pajamas created this Christmas Wish List in the hopes that you’ll add all our favorite features to our favorite social media [Read more...]

Expert Feature: Star Reviews for Brands on Facebook are Coming!

November 20, 2013 // 0 Comments

Just this week, we noticed star reviews showing up on some business pages on Facebook. Have you seen them on your page yet? Facebook is previewing the 5-star system on select [Read more...]

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