“Build it and they will come,” works in the movies. But it doesn’t work in real life and it doesn’t work in business.
Check out this article called “Budget tips to sharpen up your marketing” by Belinda Williams and learn some effective, but inexpensive, ways to bring people to your business…
“You may make the best latte in town. But it’s wasted effort if nobody knows. Potential customers must rely on your word – and that word will differentiate your business from the one across the road.”
“The marketing sector is brimming with expertise that most small businesses can’t afford.”
“Michelle Gamble, ‘chief angel’ at Marketing Angels, said those with limited budgets should be relentless about building their brand.”
“’Brand yourself, your premises, your communications – even your business title,’ Gamble says.”