Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most likely need them to click on something. This “something” is how you call your visitors and readers to action.
There are many ways to do this, and the words you choose can have a big impact. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from.
1. Are You Asking or Telling?
ABTests reported on a test Rypple ran on the text in their buttons:
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- Learn How Pitney Bowes Uses B2B Social Media (baybusinesshelp.com)