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10 Important Case Studies That Will Help You Get More Clicks

Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most likely need them to click on something. This “something” is how you call your visitors and readers to action.

There are many ways to do this, and the words you choose can have a big impact. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from.

1. Are You Asking or Telling?

ABTests reported on a test Rypple ran on the text in their buttons:


 “Respond Now” brought in a 13% more clicks than “Give Feedback.” This might be because “Respond Now” sounds more direct, and influences the person to act promptly, especially with the exclamation point added at the end. “Give” also tends to entail more sacrifice, i.e. you give gifts to people.

Click here to continue reading and discover additional surprising discoveries from the 9 other case studies on

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.