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Why Your Content Marketing Goals Needs To Move Beyond Engagement

content marketing and engagement

If you’re a regular here, then you know the importance of content marketing.

You know that it can gain you attention in a crowded market. It can establish your expertise and more. 

But there is something else you should understand about content marketing.

Check out this post called “The Most Powerful Content Marketing Lesson Learned (That Nobody Is Talking About)” by Jeff Molander and learn why your content marketing goal needs to be more than just engagement

 

“In the last few years, of what’s being called online content marketing, what have we learned? When all the blogs, whitepapers, ebooks, podcasts and YouTube videos have been produced, what can we say we learned, took action on and improved?

“The single most important lesson learned for me, and in my research, has been how engaging customers should never be the goal. Instead, engagement is the starting point. It’s an open door to get customers to respond to you, your brand.

“Engagement has so many of us so wrapped up that we’re failing to realize a key point: Engaging is merely a chance to enter into a journey with a prospect; a trip toward whatever it is they need, desire, hope for or need to avoid.”

Click here to continue reading and discover what you need beyond engagement on TargetMarketingMag.com

 

Photo by visual.dichotomy

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.