Origins of Top Businesses: How Did Zumba Conquer The World?

Posted on January 16, 2014 in Origins Of Top Businesses // 0 Comments

This section of our site is called “Origins Of Top Businesses”.

It features interesting facts about the early years of well-known businesses.

These facts are given to you for fun and inspiration.

Fun because how many top businesses started out is really surprising.

Inspiring because it will help you as a business owner see that if they can do it, so can you.

Now for today’s facts:

One day in the 1990s, Beto Perez forgot his tape of aerobics music for a class he was teaching. Little did he know that mistake would change his life forever.
He was stuck and didn’t know what to do, so he went to his car and listened to some music, which consisted mainly of traditional salsa and merengue music.
He felt inspired and improvised a class using this non-traditional aerobics music. The class loved it.
They spontaneous decision led to success for him there in his hometown of Colombia.
In 2001, he moved to the United States. He decided to team up with a childhood friend Alberto Perlman and co-found a company based on this new workout style.
They produced a demo reel of Zumba, which was eventually discovered and licensed by a company called Fitness Quest.
They took the concept, and along with Beto, they created a direct marketing campaign and a line of home videos.
Zumba is very eclectic. It incorporates hip-hop, soca, samba, salsa, merengue, mambo and martial arts into its choreography.
It is the world’s leading branded fitness program.
It is estimated that 14,000,000 people are involved with Zumba worldwide.
It is in 185 countries and is at 140,000 locations.

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