The Influence Of Trust In A Sales Relationship
Trust matters more today than ever. If you lose it, you’ll have a hard time selling.
Check out this article called “Does Trust Matter or Have Influence in Sales Relationships?” by Kathi Kruse to learn how to increase the relationships and trust in your small business…
“Relationships are the only thing that can’t be pirated by competitors.”
“Social Media marketing is driven by relationships. Your highest return on those relationships lies with your repeat customers. They are advocates for your store. Friends trust friends who are advocates.”
“Nielsen just released a study focusing on the trust levels that consumers have with the various forms of advertising. The top answer, at 92%, said, ‘Recommendations from people I know’. The second-most trusted? ‘Consumer opinions posted online.'”
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